Netflix and AB InBev Forge Global Marketing Partnership

Netflix (NFLX) and Anheuser-Busch InBev (BUD) have announced a multi-year global partnership, merging entertainment and beverage marketing. The collaboration will feature AB InBev's beer brands like Budweiser and Stella Artois in Netflix originals, including integrations in 'The Gentlemen' Season 2 and Korean series 'Culinary Class Wars.'

The deal signals Netflix's aggressive push into advertising, leveraging its 94 million-strong ad-supported user base. AB InBev gains a digital-first platform to shift from traditional media, offering Netflix subscription promotions and themed packaging tied to shows.

Beyond scripted content, the partnership extends to live events—AB InBev will sponsor Netflix's 2025 NFL Christmas Day games and co-brand during the 2027 Women's World Cup. This marks a convergence of streaming and consumer goods in targeted audience engagement.